24 Hour Children's Book

I have to admit I watched the first episode of the Apprentice: Martha Stewart because the challenge for the 1st show, of creating a children's book within 24 hours. I was a bit disappointed because of the heavy editing. No interaction of the teams with the illustrators or designers. I did see on B&N that they are selling the book. I think it was an excellent marketing strategy for Random House to get a children's book in front of a mass audenience that ties into the parent demographic that they share with the Martha's audience. The winning book was illustrated by Paul Miesel. His web site is www.paulmeisel.com